When the mind is free…

Aensō is a alternation of the Japanese word ensō – circle, which symbolizes absolute enlightenment, strength, elegance, the universe. The Aensō is hand-drawn in one uninhibited brushstroke to express a moment when the mind is free and is characterised by a minimalism born of Japanese aesthetics.

It is exactly what we have created with the Aensō line. It is created with a minimal design, that embodies esthetics and symmetry, while the hand-drawn circle stands in direct contrast to that. The bottles and labels exhibit elegance and cleanliness.

The circles Each product features a unique circle. None matches the other. An artist has created the drawings especially for the brand.

Each version of the circle was hand-drawn with original Japanese ink and brush, then scanned, vector traced and adjusted. There is hundreds of individual, unique circles ready to be used for the Aensō product line.

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